23rd Aug 2018 10:35 am
When it comes to two-wheelers, scooters are showing a new aggressive face of sales. Importantly, entry-level 100cc scooter buyers are gradually moving to 125cc albeit at a slow pace.
Scooters (598,976) accounted for 32.96 percent of the two-wheeler market. For the April-July 2018 period, scooters (2,417,211) made up 32.25 percent of the overall two-wheeler market (7,494,420). Scooters are clocking a YoY growth of 9 percent.
Notwithstanding the Suzuki Access 125’s undisputed leadership in the growing 125cc scooter segment, a new rivalry has come to light over the past few months – the TVS NTorq versus the Honda Grazia. In July 2018, industry data indicates that the TVS NTorq has once again beaten the Honda Grazia by more than 1,000 units. While the TVS NTorq reported sales of 18,278 units in July 2018, the Honda Grazia sold 17,147 units last month. The NTorq had gone ahead of the Grazia for the first time in May 2018 but the Honda fought back in June. The tables reversed once again within barely a month.
The segment leader, the Suzuki Access 125, has reported sales of 36,596 units last month, thereby registering a YoY growth of 36.66 percent. Notably, the Access 125 is the largest selling scooter for Suzuki Motor Corporation globally and its demand in India is driving global volumes for the company’s two-wheeler division. While Suzuki aims to sell about 700,000 units of the Access 125 this fiscal, TVS Motor has a rather conservative sales target of about 200,000 units for its NTorq scooter.
The Honda Grazia, whose target numbers remain undisclosed, had sold more than 100,000 units in less than five months of its launch in November 2017. Industry data suggests that the Honda Grazia has registered cumulative sales of about 77,000 units in the April-July 2018 period.
Honda’s popular Activa continues to be India’s largest selling two-wheeler and in July 2018, the company sold 286,380 units, albeit with growth down 2.15 percent YoY. The 110cc TVS Jupiter is the second largest selling scooter with sales of 66,632 units in July 2018, up a mild 6.26 percent YoY.
In the Top 10 scooters list for July 2018, while the Suzuki Access 125 has ranked as the third bestselling scooter (rising from fifth position in July last year), the TVS NTorq and the Honda Grazia take seventh and eighth positions respectively.
Following the Suzuki Access 125 closely is Honda’s evergreen Dio with sales of 35,709 units. However, sales of the Honda Dio, has reduced by 6 percent YoY. This can be attributed to the increasing competition in the scooter market with new value-for-money offerings such as the TVS NTorq.
The Hero Maestro stands at the fifth position with sales of 22,879 units in July, down by a sharp 43 percent YoY. The Maestro will soon see a new 125cc variant added to its umbrella, hopefully in the incoming festive season. The company aims to place its products in the fast-growing category with two scooter models, one of which will be called the Maestro Edge 125.
Yamaha’s 113cc Fascino is the sixth top-selling scooter with sales of 19,108 units, up 19.43 percent YoY. Meanwhile, Hero MotoCorp’s Duet scooter has ranked ninth with sales of 16,710 units in July, up 15.90 percent YoY. Rounding off the Top 10 chart is TVS Motor’s Pep+ with sales of 16,031 units, up 17.98 percent YoY.