Maruti Suzuki’s crossover bought a brand new lease of life with final yr’s facelift; growth of Nexa seller community has additionally helped deliver in additional gross sales.
The S-Cross was not obtained in addition to Maruti Suzuki would have initially appreciated however the crossover has seen a powerful revival in demand within the final monetary yr.
Maruti offered 30,923 pieces of the S-Cross in FY 2017-18, representing a stable 44.3 p.c progress in gross sales over FY 2016-17. In FY 2015-16, the S-Cross discovered 24,077 consumers, although it has to be famous that the model was solely on sale for 9 months through the interval.
So what has labored for the S-Cross up to now yr? Maruti Suzuki did deliver out the S-Cross facelift and that’s one a part of the expansion story.
The refreshed crossover introduced with it a barely extra muscular look which helped the crossover’s attraction in a market the place the SUV physique fashion is taken into account most fascinating.
“The brand new S-Cross that was launched final October appears to be like daring upfront which is being admired by our prospects. We’ve additionally used a sensible hybrid expertise (SHVS) within the new model which has bettered the effectivity,” a spokesperson from Maruti mentioned.
In fact, some gross sales additionally got here from consumers fascinated by reductions of Rs 75,000 on the pre-facelift automotive.
The opposite issue that has apparently helped the S-Cross’ gross sales turnaround is the growth of Maruti Suzuki’s premium Nexa showroom community that retails the crossover.
Maruti insiders say that taking the Nexa community to Tier 2 cities have helped widen the marketplace for the S-Cross, and brought the product to areas the place there’s demand for it. Over the previous yr, Maruti Suzuki has added 64 Nexa shops, taking the whole rely on 316 shops in 178 cities.
Gross sales-wise, the Maruti Suzuki S-Cross is a distant second to the Hyundai Creta (107,136 items, up 10.53 p.c) within the small SUV/crossover phase. Nonetheless, Hyundai retails the Creta by way of 493 sellers (1,072 gross sales factors) in 790 cities.
The S-Cross did comfortably outsell the Renault Duster (14,112 items, down 25.52 p.c), Honda BR-V (11,563 items, down 43.37 p.c) and Nissan’s Terrano (2872 items, down 17.19 p.c).
The Renault Captur that was launched in November 2017 hasn’t set the field workplace afire both, with gross sales of two,357 items offered until the tip of the monetary yr. Curiously, Renault, with 320 dealerships in 269 cities, comparatively has a wider presence than Maruti’s Nexa.
|Fashions||2017-18 (items)||2016-17 (items)||Development (p.c)|
|Maruti Suzuki S-Cross||30,923||21,417||44.39%|
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